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国产传媒 CEO featured in UofT Medicine Alumni Highlight

October 21, 2020
By
seamless

The team at 国产传媒 was thrilled to read about 国产传媒's co-founder and CEO, Dr. Joshua Liu, in a recent UofT Medicine Alum feature on his experience building 国产传媒. In the feature, Dr. Liu shares a sports analogy to cover how his role has evolved over time and to relay his views on growth, risk, and learning as you go.

Below is an excerpt from the :

"When our company was first starting out, I was like a player on a basketball court. There were so few of us that each of us worked on every aspect of the business.


Then, as we added more employees, I became more of a player-coach. I was still in the trenches, however I also had to coach other players 鈥 our employees 鈥 to execute the strategy I developed.


Now, as we prepare to double our company鈥檚 workforce in the next year, I鈥檓 transitioning into a general manager role. More of my days are spent designing our team and making sure we have the right personnel in place to achieve our long-term goals.


This constant evolution is a big part of what initially attracted me to entrepreneurship. Some people really like specializing and becoming true masters of their craft. In Medicine, that鈥檚 often what happens.
On the other hand, when you鈥檙e building a business you have to be a generalist. You need to wear many hats throughout your company鈥檚 lifespan. As CEO, I have had to learn how to do sales, marketing, customer success, hiring, etc. My role grew as my company did. I had, and still have to be, comfortable not knowing everything and not being an expert in everything I do."

Dr. Joshua Liu, co-founder & CEO at 国产传媒

to continue reading the UofT Medicine Alum Feature.

国产传媒 CEO featured in UofT Medicine Alumni Highlight

Posted by:
seamless
on
October 21, 2020

The team at 国产传媒 was thrilled to read about 国产传媒's co-founder and CEO, Dr. Joshua Liu, in a recent UofT Medicine Alum feature on his experience building 国产传媒. In the feature, Dr. Liu shares a sports analogy to cover how his role has evolved over time and to relay his views on growth, risk, and learning as you go.

Below is an excerpt from the :

"When our company was first starting out, I was like a player on a basketball court. There were so few of us that each of us worked on every aspect of the business.


Then, as we added more employees, I became more of a player-coach. I was still in the trenches, however I also had to coach other players 鈥 our employees 鈥 to execute the strategy I developed.


Now, as we prepare to double our company鈥檚 workforce in the next year, I鈥檓 transitioning into a general manager role. More of my days are spent designing our team and making sure we have the right personnel in place to achieve our long-term goals.


This constant evolution is a big part of what initially attracted me to entrepreneurship. Some people really like specializing and becoming true masters of their craft. In Medicine, that鈥檚 often what happens.
On the other hand, when you鈥檙e building a business you have to be a generalist. You need to wear many hats throughout your company鈥檚 lifespan. As CEO, I have had to learn how to do sales, marketing, customer success, hiring, etc. My role grew as my company did. I had, and still have to be, comfortable not knowing everything and not being an expert in everything I do."

Dr. Joshua Liu, co-founder & CEO at 国产传媒

to continue reading the UofT Medicine Alum Feature.

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